THE POWER OF FASCINATION: THE ISLAMIC STATE’S PROPAGANDA AESTHETIC.
The Islamic State is a relatively young terrorist organization, whose official existence only goes back to June 2014, the date on which the leader Abu Bakr al-Baghdadi proclaimed the re-establishment of the caliphate. Following this declaration, several videos showing the savage execution of journalists have been attracting the attention from the international community. However, analyzing more deeply IS’ way of communicating, it appears that those brutal videos are actually just a small part of a much bigger communication strategy involving designing films, magazines and games in order to promote the group’s identity. This thesis is exploring the aesthetic language and marketing strategy developed by IS; investigating how the western visual landscape can be scolded for numbing its population’s critical thinking.